DESIGNER’S SPOTLIGHT: Daniel Wingate
Head up, shoulders back, with one foot crossing the other. Her charismatic style becomes tantalizing through a bodacious silhouette of effulgent striking colors and prints. She is sexy, bold, daring, and très chic. 
A room fill with admiration. Who is she? Must you ask? She is a woman of Escada. Seconds before Daniel Wingate, Creative Director for Escada, enters the stage, Wingate briefly discusses with II Magazine the Escada brand.
// Magazine: What defines Escada; what makes it exclusive?
Wingate: Escada is exclusive because it’s a company that’s 35yrs old and we’ve consistently delivered the highest quality, the perfect fit, but also amazing collections that always have color and fabulous prints that make a woman look and feel beautiful.
// Magazine: Does Escada offer bespoke fashion?
Wingate: Having a 1200 point-of-sale all over the world really makes it hard to do costume clothing; however, we do do it. The wonderful thing about Escada is the fit. It’s really a collection that fits a woman with curves as well as a woman with a narrow frame. It is the subtle things that we do that make us a brand of luxury such as giving an extra seam allowance in case you want to take the seam in or out. The lengths of our jeans are a couple of inches longer for taller women, which I think came from our founder Margaretha Ley. She was a Swedish ex-model 6ft tall and beautiful. She started the collection basically wanting to dress herself.
// Magazine: What’s your vision for Escada?
Wingate: My vision is to make it even more ageless. I think women, today, feel ageless, as of my mother who recently turned 80 and wanting to wear the latest jeans. My vision is to expose the brand more in a sense that more women and more people will know we are here. It’s wonderful to be considered an exclusive brand; but we all work so hard and I would like to see the brand become a little stronger in its presence. Not so much from luxury retailers, where we already have a prominent presence, but the marketing presence. I want to have our name on the tips of tongues of ladies all over the world.
// Magazine: Insight on Spring ’14 collection?
Wingate: Spring ’14 collection is derived from the ideal Mediterranean vacation. There’s a high usage of bold prints; but very fun prints.For example, pineapple prints, large lotus prints and towards the end of the season, the height of summer, there’s a wonderful butterfly print blown up, which gives even more of a “WOW” like statement. Not only is the collection graphic, but the two toneprints make it bold, which is the Escada woman, and daring. Daring is another word that I love to use because I think the Escada woman is extremely daring, very positive, fun and colorful. I want to go back to the heritage of the brand and celebrate colors like turquoise blue, bright yellow, red.
Concluding this interview, one thing is for sure, in the world of fashion it’s all about two things: your entrance and your exit. Need help? Ask a woman of Escada.
A brand I will consider more after reading this.